A Proposed Advertising Campaign for the National Park Service
Timeline
2018
2018
About
The National Parks are timeless. Only growing in popularity over the years, the parks have been enjoyed by people from every generation. In reference to this persistent fascination, the advertisements take cues from design in the 1950s - 1980s.
Although styles change and so do interests — at least one never has: the love of nature and our National Parks.
The National Parks are timeless. Only growing in popularity over the years, the parks have been enjoyed by people from every generation. In reference to this persistent fascination, the advertisements take cues from design in the 1950s - 1980s.
Although styles change and so do interests — at least one never has: the love of nature and our National Parks.
Inspiration
National Geographic magazines from the 1950s - 1980s served as the go-to reference for most color, typographic, layout, and tone of voice decisions. Textures were also scanned in and overlayed onto my designs.
Tone and Voice
The posters below were exercises in the tone and voice of my writing.