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Increasing Camping Accessibility and Community


Timeline
2020

About
Dispersed camping can be tricky; the majority of existing camping apps and websites only list paid options on private land. While great for a lot of people, these options are not ideal for those who need a quicker and more flexible accommodation.

I worked with mentorship from Punchcut Senior Designer Julian Brown to conceive and design a digital tool that connects campers with free campsites in a moment’s notice.




Understanding the User

Among American young adults, a lot of people are living more nomadic lifestyles. They see roadtrips as an opportunity, and take every chance they have to get out and travel.

These technologically savvy individuals are free-spirited and optimistic. They don’t like to plan out too much of their future, because they know plans change – and that’s alright by them.





Design Goals

  1. Educate users on the Northstar methodology in an approachable way.
  2. Help users locate campsites nearby or along a route.
  3. Help users to feel safe choosing a campsite by incorporating ratings and reviews for campsites and users.
  4. Encourage users to leave feedback and add listings.





Brand Language

Precision – Inspires confidence that information is accurate and exact.
Dominant theme of visual concept.

Human – Comforting and relatable, inspires trust and feelings of safety.
Most prevelant in voice & tone, community interaction (reviews and feedback).





Dark Mode

Users will most typically use the application at nighttime and while on the road. So while a dark UI is relevant to the brand language, it is functionally a measure for user safety and comfort.






Task Flows

  1. User onboarding
  2. Discovery
  3. Nudge-based feedback