A shared friendship bracelet experience for Spotify Blends.

2023

About

Spotify wanted to make a set of connected wearable devices to promote their Spotify Blends app feature. As the visual designer on the project, I worked closely with a team of industrial designers, engineers, fabricators and producers at Deeplocal to create the nostalgic bracelets. 

Interpreting the Spotify brand to fit the new campaign, my responsibilities included designing the user experience and visual system of the Blendship app, all packaging materials including a jewelry box and mailer box, a printed instructional card, and a custom sticker sheet. I was also active in client presentations daily during the duration of the project.

Brand Design, UX/UI, Packaging Design, Illustration