Using Barcodes to Help Consumers Make Informed Decisions


Timeline

2020
About
Zero is a grocery shopping companion that helps users reduce their waste by quickly rating and comparing products based on their environmental impact.

Process Book︎︎︎







Become Zero Waste

How it works:
Scan an item’s barcode to see its score.
• Your personal score is based on how your logged items affect the environment.






Gameification

Friendly suggestions and challenges encourage users
to improve their score over time.






Design System

Clean, positive and green, the application’s design system provides a trustworthy and simple interface for users to confidently track their purchases.

To add delight, emojis are automatically generated when the user enters a shopping list item. When no emoji corresponds, the general brand icons take the place.






See it in Action

👇 Select the Zero app icon to begin prototype.